Over the past few years, businesses have undervalued the power of LinkedIn when it comes to B2B marketing. It just recently started getting that massive attention it deserves. LinkedIn, since it was acquired by Microsoft, has developed greatly in terms of its business and user-friendly features which grant marketers the ability to amass better ROI in the B2B Business. Over 90% of B2B marketers use LinkedIn for organic social marketing. (Content Marketing Institute, 2021) (Source: https://www.hubspot.com/marketing-statistics)
How effective is LinkedIn when it comes to B2B Business?
LinkedIn is literally one of the best places you can scale up your B2B Business without a whole lot of effort. You just need to know what you’re doing. At Unmuted Agency, we are masters of business brand boosting. We understand just how B2B Business in LinkedIn works, and are able to set your business on course for massive growth with the help of our B2B LinkedIn experts.
Do you know that LinkedIn is the largest B2B display advertiser in the U.S. at 32.3%. (eMarketer, 2021) (Source: https://www.hubspot.com/marketing-statistics) and it is the second most popular social media platform used by B2B marketers?
With a power like that, you can only imagine how far LinkedIn can take your B2B Business. Let’s find out how you can scale your B2B business using LinkedIn.
Powerful B2B LinkedIn Business Strategies
One thing that makes LinkedIn stand out from Facebook (the most popular B2B platform), is the maturity of its audience. LinkedIn users are not very reactive to unnecessary, irrelevant content, thus you should bring marketing strategies that have worked fine for you on Facebook or Instagram. LinkedIn is a whole new level and that’s why, at Unmuted Agency, our experts bring their A-game when it comes to content curation and implementation of various B2B business-boosting strategies.
Let’s find out how you can scale your B2B Business using LinkedIn
Create a compelling company page.
It’s ideal to have a business page on LinkedIn where people can learn a lot about the company and culture. LinkedIn offers company pages, that are dedicated to individuals, organizations, and institutions. LinkedIn users (other B2B businesses) can discover these pages and follow them to stay up to date with their posts which would include; job vacancies, major announcements, and company partnerships.
The fact that you haven’t created a company page for your B2B Business on LinkedIn is a big loss for you. You’re already missing out on a lot of followers and potential customers.
Post Rich Media Content
On LinkedIn, you can share different types of content either on your profile or your company page. These contents are not limited in any way, you can share videos, texts, and images. The choice is yours. Written content is actually the most consumed content on the platform but videos and documents stand out as the best when it comes to B2B Business lead generation. Here at Unmuted Agency, we have some of the best video and photos editors who understand the fundamentals of B2B business on LinkedIn. We are poised to create engaging video content for you. These videos allow you to showcase your company’s expertise in a rather interactive manner, helping build credibility and trust amongst other businesses and potential clients.
Publish LinkedIn Articles
Another great way to scale your B2B Business using LinkedIn is to publish LinkedIn articles. Look at it this way, if you were to attach an external link in a post made on LinkedIn, that link won’t be viewed by your connections. This is to say that standard posts don’t rank high on LinkedIn in any way.
There’s good news, however, using LinkedIn articles to publish your case studies, market research, and virtually anything that adds value to your audience. One amazing thing about LinkedIn articles is the fact that they are search engine friendly and are not limited to only LinkedIn users. Virtually anyone can search for them on any search engine and find them. It’s important, of course, to do your keyword research before you go posting using LinkedIn articles.
Why Unmuted Agency?
Unmuted Agency boasts of a multi-national group of experts (in different industries and niches). Our LinkedIn experts understand the fundamentals and complexities involved with scaling up your B2B Business. We are ever-ready to assist you in implementing strategies that have proven to yield the needed results to take your business to the next level. Our B2B Business services using LinkedIn are not limited in any way. We are dedicated and committed to staying on the task until clients’ expectations have been exceeded.
How do we do it?
Having been in the industry for a lot of years now, we’ve mastered the working algorithm of LinkedIn. To ensure your B2B business grows with the help of LinkedIn, we;
Analyze your business
Carry out extensive analysis of your B2B business to ensure that you’re well set up to venture into the vast LinkedIn market.
Our experts create unique content including videos that showcase your company’s expertise and publish LinkedIn articles to engage your connections.
We stay on the task, making sure all your B2B Business related needs are sorted out.
We are available for a free consultation today, feel free to reach out to us let’s discuss how we can take your B2B Business to the next level using LinkedIn.